Digital Acquisition Manager

Develop and execute comprehensive digital acquisition strategies, primarily focusing on SEO, PPC, SMM, and Programmatic Advertising. This includes understanding target audiences and utilizing appropriate channels effectively;
Implement and manage SEO strategies to improve organic search rankings and drive traffic to the website. Conduct keyword research, optimize website content, and monitor SEO performance;
Manage end-to-end customer acquisition campaigns across various digital marketing channels. This involves meticulous planning, execution, and optimization to drive desired outcomes;
Encourage exploration and experimentation with new digital marketing channels and methods. Commit to continuous improvement and adaptability in the digital landscape;
Continuously monitor campaign performance metrics and adjust strategies to achieve KPIs and maximize ROI;
Collaborate with content creators to ensure consistent brand messaging and adherence to brand guidelines across different digital channels to enhance brand coherence; and,
Efficiently manage digital marketing budgets, forecast expenditures, and track ROI to ensure optimal resource allocation.

A minimum of 3 years of experience in digital marketing, specifically in SEO, PPC, SMM, and Programmatic Advertising within the iGaming industry;
Demonstrated proficiency in planning, executing, and managing digital marketing campaigns across various channels;
The ability to analyze campaign performance data and derive actionable insights for informed decision-making and campaign optimization;
Effective communication skills to convey complex ideas and strategies to internal teams and stakeholders, facilitating collaboration and alignment;
Strong organizational skills essential for managing multiple projects simultaneously and meeting tight deadlines in a fast-paced environment;
Familiarity with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and programmatic advertising platforms; and,
A willingness to adapt to changes in technology, industry trends, and market dynamics.

Competitive salary synonmous with experience;
Hybrid working, with offices based in Msida, Malta
Performance and bonus structure dependent on achievement of set targets and personal performance;
Private Health insurance;
Wellness benefit of Eur1000 annually pro-rated;
Discounts from various establishments in Malta via the Claudigo app